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Searches
- industry specific keywords
- competition of search terms
- search trends
- keyword strength
- intent-based searches
What does the keyword research fee include?
Keyword research is a crucial part of search engine optimization (SEO) as it allows you to rank well for business-critical keywords in search engines. While simple keywords have higher search volume, they also face stiffer competition. Additionally, users who type in single-word search phrases may not necessarily have the same intentions as your website.
80% of searches are primarily informational, with no purchase intent. This is why long-tail keywords, which are 2-3 words, are more effective.
Specific keyword research, keyword identification, keyword analysis:
- Country, region, language area, intent-based, informational search, business area, topic and emotional, local commitment based keyword analysis.
- Using ML/AI (Gemini AI) and paid keyword research software.
Other factors considered:
- CF, CPC, DA, DS, keyword strength, link profile strength, PA, monthly searches in the last 12 months, TF, trend searches.
At least 20+ keywords (1-2-3 words) are needed that are completely relevant to the company, product, or service.
Keyword research, keyword identification, keyword analysis can result in up to 50-100 related keyword variants, which are searched for in the given country.
After further filtering, the keyword research document can be used:
- In the product description, blog title, as a sentence supplement, subtitles (H2,H3), and incorporated into short and long descriptions with synonyms.
- It is also useful to rename the image file names to a relevant, useful solution.
Keyword research with video explanation, explanatory attachments
Google position check (placement check): weekly and monthly report on the current status of the requested keywords compared to the previous week, average position, best position, trends, expected number of visitors:
Trend-based: based on business segment, intent, question, location, link profile strength, etc.
With text blocks: based on keyword research: writing the desired title, with useful subtitles (H2,H3).
The role of keyword research
Keyword research plays a critical role in several aspects of online success, particularly in search engine optimization (SEO) and other digital marketing efforts. Here’s how it contributes:
1. Understanding your audience:
- Keyword research helps you identify the search terms and phrases your target audience actually uses to find information or products related to your business.
- By understanding these search intent and language preferences, you can tailor your content and website accordingly, ensuring it resonates with your audience and addresses their needs.
2. Targeting the right traffic:
- Identifying relevant keywords with the right search volume and competition enables you to attract qualified and relevant visitors to your website.
- By focusing on keywords that potential customers are actively searching for, you increase your chances of ranking higher in search results and driving targeted traffic that’s more likely to convert.
3. Content creation and optimization:
- Keyword research forms the foundation for content strategy. You can use identified keywords to create content that directly addresses search queries, making it more relevant and discoverable.
- Optimizing existing content with relevant keywords helps search engines understand your content better, leading to potentially improved ranking and visibility.
4. Competitive analysis:
- Keyword research allows you to analyze the keywords your competitors are targeting. This valuable insight helps you identify potential gaps in your own strategy and opportunities to differentiate yourself.
- You can also use competitor research to understand the level of competition for specific keywords and decide where to focus your efforts for optimal impact.
5. Performance measurement:
- Tracking the performance of your chosen keywords allows you to measure the effectiveness of your SEO efforts.
- By analyzing which keywords are driving the most traffic and conversions, you can refine your strategy and optimize your content for better results over time.